每周论坛之七（总第155期）：黄韫慧（南京大学）&战宇杰 （加拿大威尔弗雷德·劳里埃大学），2017年11月10日下午

每周论坛之七（总第155期）

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报告人：黄韫慧 副教授

报告人单位：南京大学商学院营销与电子商务系

题目：The Minimal Sharpness Effect: Numbers Just Above a Categorical Boundary Increase Wanting

时间：2017年11月10日 （周五，14:20-16:00）

地点：太阳集团官网东校园太阳成集团tyc151cc（南学院楼C座）305

报告简介：

The present research introduces the minimal sharpness effect. We propose that numbers that are slightly above a numerical category boundary (e.g., 1001 in comparison to 1000) are arousal-inducing, and that the heightened arousal can be misattributed to the incentive value of the focal product, thus increasing consumers’ wanting but not liking. Results from nine experiments provide converging evidence for the minimal sharpness effect. Specifically, we show that consumers are more likely to choose and willing to pay more for products associated with a minimally-sharp-number, regardless of whether or not the number represents product quantity, brand name, or model series. Moreover, we show that the minimal sharpness effect diminishes when people are already aroused or when they attribute the arousal to other sources. Finally, we show that the effect of minimal sharpness could be reversed in certain attribute dimensions (e.g., price), shedding light on when the minimal sharpness effect will occur in various contexts.

报告人简介：

黄韫慧，女，南京大学商学院营销与电子商务系副教授，硕士生导师。北京大学太阳成集团tyc151cc学士（2006.07）、博士（2011.01），美国加州大学伯克利分校心理系访问学生（2007.08-2008.08），香港中文大学营销系（2011.09-2011.12）和美国西北大学凯洛格商学院（2013.12-2014.12）访问学者。目前正在主持国家自然科学基金面上项目。研究方向主要为消费心理学，着重于营销中的数字应用和视觉营销等内容。近三年来在本领域国际期刊发表SSCI和SCI论文9篇。

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报告人：战宇杰 副教授

报告人单位：加拿大威尔弗雷德·劳里埃大学(Wilfrid Laurier University)Lazaridis商学院

题目：Being helpful yet breaking rules: Different reactions to pro-social rule breaking in the workplace

时间：2017年11月10日 （周五，15:40-17:00）

地点：太阳集团官网东校园太阳成集团tyc151cc（南学院楼C座）305

报告简介：

Pro-social rule breaking (PSRB) refers to any instance where an employee intentionally violates a formal organizational policy, regulation, or prohibition with the primary intention of promoting the welfare of the organization or one of its stakeholders. By definition, this construct may have both positive (i.e., pro-social intention) and negative (i.e., rule-breaking deviance) implications, leading to either positive or negative evaluation of the PSRB actors (i.e., individuals who engage in PSRB). In this research, we examine two factors that may impact people’s evaluation of PSRB actors in the workplace, the actor’s task performance (high versus low) and the observer’s role (supervisor versus coworker). Results based on a vignette study (Study 1) will be presented. I will also present the methodology of an ongoing data collection (Study 2) aiming to replicate our results in a field sample, and seek for feedback to improve the design of this study. Theoretical and practical implications of this research will be discussed. 

报告人简介：

战宇杰博士于2011年取得美国马里兰大学工业组织心理学专业博士学位，现任加拿大威尔弗雷德·劳里埃大学(Wilfrid Laurier University)Lazaridis商学院组织行为与人力资源管理方向副教授。其研究主要集中在组织行为和职业健康领域，研究方向包括工作中的情绪和情绪劳动，工作压力，情绪耗竭，工作中的偏差行为，以及员工老龄化和退休适应。

战宇杰博士的多篇学术论文发表在管理学和应用心理学领域的国际学术期刊上，包括顶级学术期刊例如Academy of Management Journal，Journal of Applied Psychology，及Personnel Psychology等。战宇杰现担任管理学和应用心理学国际顶级期刊Journal of Applied Psychology编委，国际期刊Journal of Business and Psychology编委，以及国际期刊Work, Aging and Retirement创刊编委，并在多个国际学术期刊和学术会议担任审稿人。